Out of the consumers who do watch TV at its regularly
scheduled time, 32% say they do not record because it is too difficult or time consuming, and 33% say they do not want to make decisions about what they are going to watch in advance.
It seems to me that a kind of "Surfer mode plus" could be added to a Tivo which would ease the transition to the tivo way of viewing Tivo, or actually become an end viewing modality in itself.
Functionally, what happens is the user says he doesn't want to bother setting up season passes, wish lists and what not. So Tivo just records tons of stuff in his stated general interest areas. Then he "surfs", but he "surfs" not just horizontally through channels, but vertically through the shows in each channel. Further, he can surf back and forth in the dimension of time (forward over commercials, or back to review what came before.
Tivo' Surfer Plus is marketted as 3 dimensional channel surfing.
Technically, explicit down/up thumbs may not be required. Negative votes are weighted by dwell time on each show. Each user will probably have to have a way of ID'ing themselves, since it must rely on probablistic weighting that is tuned to a particular user's interest areas. Judge user probablistically by their timing on use of buttons, or by explicit declaration/ or a hybrid- guess and confirm when button usage pattern changes (other user picked up the remote- now show them the needlepoint stuff).
I don't know jack about Tivo internals, but perhaps since the list of shows being presented is controlled by Tivo, then Tivo can prewarm show data so that channel flipping is near instataneous when the user hits the CHannel up or down button.
Last edited by Justin Thyme : 12-13-2005 at 09:15 PM.